adidas Originals taps into the youngest Jenner-Kardashian for a sneaker campaign that will promote the brand's newest female silhouette — The Falcon. The footwear model is based on a version that came out in 1997, hence, it has a distinct 90s aesthetic. The mixed upper boasts a breathable mesh exterior, as well as soft pink detailing that is surely included to appeal to the millennial consumer. While the reflective detailing and the bold pop of color give the Falcon a definite edge, the chunky rubber midsole and the overall sporty construction ensure that the shoe will provide the wearer with style and comfort.
Moreover, the sneaker campaign employs Kylie Jenner as its face, hoping to reach her fans as potential consumers.