The O, That’s Good! Premium Frozen Pizzas have been announced as a new lineup of frozen dishes created in partnership between Oprah Winfrey and Kraft Heinz. The pizzas will come in four flavorful varieties including 'Pepperoni,' 'Supreme,' 'Five Cheese' and 'Fire Roasted Veggie,' which are all made with high-quality ingredients. The pizzas are each made with a crust that is made with one-third cauliflower to cut down on the calorie level and make them more applicable for consumers seeking out a healthier option to choose.
The O, That’s Good! Premium Frozen Pizzas are priced at $6.99 each at grocers nationwide and have been announced alongside an expansion of the refrigerated soups and other side dishes from the brand.
Image Credit: O, That’s Good!
Why This Trend Is Growing
- Premium Frozen Pizzas
- Opportunity to create innovative and high-quality frozen pizzas using unique and healthy ingredients.
- Cauliflower Crusts
- Opportunity to explore the use of cauliflower in pizza crusts to create healthier options with reduced calories.
- Celebrity Food Partnerships
- Opportunity for collaborations between celebrities and food brands to create unique and marketable frozen food products.
Industries Being Reshaped
- Frozen Food Industry
- Opportunity for frozen food companies to innovate and expand their product offerings with premium and healthier frozen pizza options.
- Health Food Industry
- Opportunity for health food companies to tap into the frozen pizza market by offering cauliflower crusts and other healthier alternatives.
- Celebrity Endorsement Industry
- Opportunity for celebrities to collaborate with food brands to create signature frozen food products and expand their brand presence in the market.
