California Pizza Kitchen is introducing a pair of Croissant Inspired Thin Crust pizzas that put a twist on the brand's signature crispy thin crust. One of the new options is the Uncured Pepperoni & Hot Honey, which takes the form of a zesty pizza made with 100% real mozzarella cheese and uncured pepperoni. With this pizza, CPK is introducing a new collaboration with Mike's Hot Honey. This launch also marks the first time that Mike's Hot Honey has teamed up with a national frozen pizza brand.
Bacon & Caramelized Onion is the second Croissant Inspired Thin Crust pizza and it features a creamy brie sauce and it's all topped with roasted garlic, mozzarella cheese, savory bacon and rich, caramelized onion. Both of these pizzas boast elevated toppings and help to set consumers up for premium eating experiences at home.
Key Themes Behind This Trend
- Croissant-inspired Cuisine
- The rise of croissant-inspired cuisine presents the opportunity for food brands to create unique and innovative flavor combinations.
- Collaborative Marketing
- Collaborating with other brands to introduce premium and unique products can be a successful marketing strategy for businesses in the food industry.
- Elevated At-home Dining
- As more consumers prefer eating at home, creating premium and unique frozen food options can be a successful area for businesses to differentiate themselves in the market.
Where This Applies
- Frozen Food
- Frozen food brands can introduce innovative and premium products, collaborating with other brands, to differentiate themselves in the competitive market.
- Cheese
- Cheese brands can partner with frozen food brands to create unique and innovative flavor offerings, catering to the rise in demand for elevated at-home dining.
- Condiments
- Condiment makers can explore partnerships with food brands to introduce innovative and unique flavor combinations that can elevate consumers' at-home dining experiences.
