Geometry-Inspired Comfortable Menswear Capsules

ROKIT's Fall/Winter 2018 Drop is Boldly Abstract

Los Angeles-based fashion label ROCKIT releases its Fall/Winter 2018 collection which is strongly defined by comfortable menswear staples and boldly abstract graphics. It is clear that for the upcoming chilly months, the brand focuses on slouchy silhouettes that are cozy and easy-to-style.

The hoodies, track pants, backpacks, and jackets in ROCKIT's Fall/Winter 2018 collection fit into the category of minimalist essentials. However, the LA label definitely adds a playful twist to its comfortable menswear offerings by styling the silhouettes with abstract imagery that references geometric abstraction. To signify the presence of this artistic movement as a definite inspirational drive, ROCKIT uses bold colors that effortlessly pop out on the canvas of the comfortable menswear. In addition, each piece sports a 'Museum of the Wild and Bored' print.

Comfortable Menswear Staples
An opportunity to create innovative designs that prioritize comfort without sacrificing style and aesthetic.
Boldly Abstract Graphics
A chance to incorporate eye-catching and unconventional designs into fashion collections.
Geometric Abstraction
An avenue to explore the use of geometric forms and patterns in clothing design.

Where This Applies

Fashion
Fashion brands can incorporate comfortable and abstract designs into their collections, offering unique and stylish options for consumers.
Graphic Design
Graphic designers can experiment with bold and abstract graphics, pushing the boundaries of traditional design.
Printing and Textiles
Opportunity to develop new printing techniques and textiles that can bring geometric and abstract prints to life.
SCORE
3.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 40%
Freshness 8%

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