For the back to school season, Frito-Lay is launching a Snackable Notes program that features product packaging with a white space for parents to leave kids special messages and drawings to be sent to school with.
While the end of summer and start of fall can be a time that makes students both excited and anxious, many parents also struggle with sending their kids back to school after spending so much time with them over the break. Parents will now be able to look for specially marked Frito-Lay Variety Packs, which will include these white spaces where notes of encouragement can be left on Lay's potato chips, Doritos, Cheetos, Rold Gold pretzels, Smartfood popcorn and SunChips.
As part of this initiative, Frito-Lay is asking consumers to submit their Snackable Notes online for their chance to win a $1,000 weekly prize. Soon, Frito-Lay will also be launching an Amazon Alexa skill to inspire parents' Snackable Notes.