Civil Goat Packaging Refines Its Image with Minimalism and Its Mascot

 - Sep 4, 2018
References: dribbble & thedieline
You'll have to venture to Austin, Texas, to get ahold of these sharp-looking cold brew cans, designed for the craft coffee beverage made by Civil Goat Roasters. Where the coffee house used to sell their cool caffeinated drinks in stubby bottles with hand-applied labels, they have recently sought the design expertise of Keith Young and Drew Lakin to polish up their image with a lighter and simpler option for packaging.

The result is a pure white base to the 8-ounce drink can, accented with the typography and logo imprinted with a golden sheen. One side is simply the logo of the roasters, featuring an illustrated portrait of the premises' beloved pet goat. Information and visuals are kept to a minimum, contributing to a clean and refined appearance to these cold brew cans that elevate this little local brand.