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The North Face Japan Takes Its Slogan to New Heights

 - Aug 25, 2018
References: & hypebeast
The saying 'NEVER STOP EXPLORING' is automatically associated with The North Face and in 2018, the label gives an interactive twist to its slogan with its personalized jackets. The Japan branch, which is run by Goldwin, launches an adventure-focused piece that is intended to be durable, performance-driven and comfortable but one that also engages the wearer to embrace and celebrate their passion.

Dubbed the 'ING COACH JACKET COLLECTION,' the personalized jackets boast a 'NEVER STOP _______ING' as a sizable print on the back. Thus, the design of the water-resistant soft shell encourages wearers to write down their passions and customize their sporty pieces. From 'NEVER STOP SWIMMING' to 'NEVER STOP DREAMING,' The North Face Japan's personalized jackets are definitely a source of pride and inspiration.