Art therapy branding can definitely be tricky as creatives have to strike the right balance between harmonious design and subtle minimalism. Mexico-based firm Basic Studio is commissioned by ENSO — "a brand focused on spiritual wellness and emotional stability," for an engaging identity that successfully communicates its philosophy.
Basic Studio makes use of fluid shapes and a calm color palette to deliver a tranquil composition that "symbolizes enlightenment [and] self-knowledge." In addition, the art therapy branding taps into Japanese culture as Basic Studio's client has strong ties to it. Thus, the design firm infuses ENSO's visual identity with meaning, inspired by the East. That is, the imagery for the business references the Japanese symbol 円相 — "the moment when the mind is free to let the body create."
What's Driving This Trend
- Art Therapy Branding
- Creative professionals are finding ways to balance harmonious design and minimalism in communicating a brand's philosophy.
- Tranquil Design Aesthetic
- Designers are using fluid shapes and calm color palettes in branding to symbolize spiritual wellness and emotional stability.
- Cultural Inspiration
- Design firms are infusing brand visuals with meaning, inspired by various cultures, to better represent their clients' philosophies.
Who This Affects Most
- Art Therapy
- The art therapy industry can benefit from branding strategies that symbolize well-being and emotional stability to better appeal to potential clients.
- Japanese Culture
- There is an opportunity for businesses in industries related to Japanese culture, such as tourism and entertainment, to incorporate the symbol 円相 in branding to connect with audiences seeking spiritual enlightenment.
- Design Agencies
- Design agencies have an opportunity to offer cultural-inspired branding strategies to clients and expand their design options outside of traditional western aesthetics.
