IKEA's Promotion for Its Dark Chocolate is Clever
References: acne.se & designtaxi
Global brand IKEA launches a series of chocolate advertisements that call attention to the company's ‘CHOKLAD MÖRK.' The marketing initative is done in a collaboration with design studio ACNE and the print materials prove to be a seamless fusion of two radically different products.
For its chocolate advertisement, the creative agency tapped into IKEA's global recognition as a furniture company. The sweet goodness of CHOKLAD MÖRK is related through a modernity-fueled analogous relationship between furniture pieces and food items. Each of the ultra-clever chocolate advertisements is accompanied by a quirky fun-poking slogan like “Some chocolates are for eating. Some are for keeping your things. We have both.” This particular signature sells two products to the consumer — CHOKLAD MÖRK and the MALM chest of drawers.
For its chocolate advertisement, the creative agency tapped into IKEA's global recognition as a furniture company. The sweet goodness of CHOKLAD MÖRK is related through a modernity-fueled analogous relationship between furniture pieces and food items. Each of the ultra-clever chocolate advertisements is accompanied by a quirky fun-poking slogan like “Some chocolates are for eating. Some are for keeping your things. We have both.” This particular signature sells two products to the consumer — CHOKLAD MÖRK and the MALM chest of drawers.
Trend Themes
-
Furniture-inspired Advertising — Exploring the fusion of two different industries, furniture and food, to create innovative and attention-grabbing advertisements.
-
Analogous Relationships in Marketing — Utilizing the concept of analogous relationships between unrelated products to create unique and engaging marketing campaigns.
-
Quirky and Fun-poking Slogans — Using playful and humorous slogans to capture consumer attention and promote products with a lighthearted approach.
Industry Implications
-
Furniture — Exploring opportunities for furniture companies to collaborate with other industries and create innovative promotional campaigns.
-
Food and Beverage — Exploring ways for food and beverage companies to leverage creative marketing strategies and unusual partnerships to attract consumer attention.
-
Advertising and Marketing — Identifying new approaches and techniques for advertising agencies and marketing professionals to create disruptive and attention-grabbing campaigns.
6.5
Score
Popularity
Activity
Freshness
