Global brand IKEA launches a series of chocolate advertisements that call attention to the company's ‘CHOKLAD MÖRK.' The marketing initative is done in a collaboration with design studio ACNE and the print materials prove to be a seamless fusion of two radically different products.
For its chocolate advertisement, the creative agency tapped into IKEA's global recognition as a furniture company. The sweet goodness of CHOKLAD MÖRK is related through a modernity-fueled analogous relationship between furniture pieces and food items. Each of the ultra-clever chocolate advertisements is accompanied by a quirky fun-poking slogan like “Some chocolates are for eating. Some are for keeping your things. We have both.” This particular signature sells two products to the consumer — CHOKLAD MÖRK and the MALM chest of drawers.