Consumers are faced with quite a bit of choice when it comes to skincare brands and a way for companies to capture attention on the shelf is by artistically communicating their philosophy through packaging and brand imagery. This is exactly what the newly launched Korean skincare brand THYANE is doing. The company commissioned a group of creatives — art director Charry Jeon, designers Minsun Lee, Saerom Kang, and Eunju Kimm, to translate THYANE's ethos in a visually appealing language.
The creatives cultivate an image for THYANE that is fresh, luscious and builds on a mysterious forest aesthetic. Thus, the beauty company establishes a strong presence on the shelf that will be effortlessly separated from other skincare brands.
Photo Credits: Kiwoong Hong
Key Themes Behind This Trend
- Artistic Skincare Packaging
- Opportunity for skincare brands to capture attention on the shelf by artistically communicating their philosophy through packaging and brand imagery.
- Mysterious Forest Aesthetic
- Brands can establish a strong presence by incorporating a fresh and luscious mysterious forest aesthetic into their visual identity.
- Collaborative Creativity in Branding
- Companies can collaborate with creatives to translate their ethos into visually appealing brand identities.
Where This Applies
- Skincare
- Skincare brands have the opportunity to showcase their unique philosophy through creative and captivating packaging.
- Beauty
- The beauty industry can explore the use of mysterious forest aesthetics to differentiate their products and attract consumers.
- Design
- Brands can leverage collaboration with designers and artists to create visually appealing brand identities that stand out in the market.
