Consumers are faced with quite a bit of choice when it comes to skincare brands and a way for companies to capture attention on the shelf is by artistically communicating their philosophy through packaging and brand imagery. This is exactly what the newly launched Korean skincare brand THYANE is doing. The company commissioned a group of creatives — art director Charry Jeon, designers Minsun Lee, Saerom Kang, and Eunju Kimm, to translate THYANE's ethos in a visually appealing language.
The creatives cultivate an image for THYANE that is fresh, luscious and builds on a mysterious forest aesthetic. Thus, the beauty company establishes a strong presence on the shelf that will be effortlessly separated from other skincare brands.
Photo Credits: Kiwoong Hong