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EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging

 - Sep 4, 2018
References: choice.studio & thedieline
The almost unbranded design of the EMVY cosmetics packaging appears to reference the tubes of medicinal skin treatments you might get from behind the pharmacy counter. Choice Studio may have sought inspiration from the appearance of prescription balms and creams to give the look of these products added credibility to the science of their recipes, which has been a theme emerging in the skincare space in recent years.

That being said, the minimalist brand identity established here with large, legible typography, white bottles and pink lids puts forth an aesthetic that seems to represent cleanliness, purity and gentleness –– qualities that are true to the contents of these bottles and containers. EMVY's masks, serums, cleansers and toners are organic, vegan, cruelty-free and made from the extract of red grapes.