The ORBIT Freeze Mint Gum has been announced by Mars Wrigley Confectionery as a new product for US consumers that is sure to be a hit amongst those looking for a tasty way to enhance their breath.
The gum is reported to deliver an intense level of cooling refreshment that will help to enhance ones feelings of freshness in their mouth, while also making their breath smell fresh. This is positioned as an effective product for consumers who are looking to maintain optimal hygiene when out of the house.
Speaking on the new ORBIT Freeze Mint Gum, Mars Wrigley Confectionery US Vice President, Steve Johnson, said, "Orbit Freeze Mint offers the same benefits fans know and love, with an extreme icy burst you need in the moments that count, whether it’s before a big job interview, a first date or after a great meal."
Why This Trend Is Growing
- Intense Cooling Refreshment
- Disruptive innovation opportunities include the development of other food and beverage products that deliver a similar intense cooling effect.
- Mouth Freshness Enhancement
- Disruptive innovation opportunities include the creation of innovative oral hygiene products that offer a more enjoyable and refreshing experience.
- On-the-go Hygiene Solutions
- Disruptive innovation opportunities include the invention of portable hygiene products that help consumers maintain optimal freshness and cleanliness while outside their homes.
Industries Being Reshaped
- Confectionery
- Disruptive innovation opportunities include the development of confectionery products that combine refreshment and breath enhancement.
- Food and Beverage
- Disruptive innovation opportunities include the creation of food and beverage products that focus on delivering unique and refreshing sensory experiences.
- Oral Hygiene
- Disruptive innovation opportunities include the introduction of new oral hygiene products that prioritize freshness and mouthfeel.
