'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
Laura McQuarrie — August 10, 2018 — Life-Stages
References: kashibykids & prnewswire
There are tons of healthy cereals that are created for kids by adults but 'Kashi by Kids' takes an entirely different approach, as Kashi co-created its new product range with the help of Gen Z kids of the 'Kashi Crew.'
The Kashi Crew is made up of five kids and teens between the ages of 12 to 17, who contributed perspectives on everything from food and nutrition to sustainability for the creation of the new products. As a result, the Kashi by Kids organic cereal range sets itself apart with simple superfood ingredient lists, fun edible shapes and plant-powered nutrition—with the cereals providing at least 18 grams of whole grains, three grams of fiber and less than eight grams of sugar per serving.
The new Kashi by Kids range includes wholesome flavors like Berry Crumble, Honey Cinnamon and Cocoa Crisp.
The Kashi Crew is made up of five kids and teens between the ages of 12 to 17, who contributed perspectives on everything from food and nutrition to sustainability for the creation of the new products. As a result, the Kashi by Kids organic cereal range sets itself apart with simple superfood ingredient lists, fun edible shapes and plant-powered nutrition—with the cereals providing at least 18 grams of whole grains, three grams of fiber and less than eight grams of sugar per serving.
The new Kashi by Kids range includes wholesome flavors like Berry Crumble, Honey Cinnamon and Cocoa Crisp.
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