The conceptual Sanote cold-pressed juice brand has been created by the Botánico Estudio as a new lineup of refreshments that are made with premium ingredients and branded with youth in mind.
The juices are emblazoned with quirky cartoon characters that are seen hugging the various ingredients in the recipe, which conveys a sense of wonder and abstract expressionism to the consumer. This helps to position a simple yet trendy beverage like cold-pressed juice as being a lifestyle-focused option for discerning consumers to pick up when seeking out a new refreshment variety.
The conceptual Sanote cold-pressed juice brand features packaging made of glass for a more eco-friendly ethos thanks to the reusable nature that will encourage consumers to keep it around rather than quickly discarding it.
Key Themes Behind This Trend
- Abstract Cartoon Branding
- Opportunity to disrupt traditional branding by utilizing abstract and playful branding elements to create a unique and eye-catching brand image.
- Youth-focused Lifestyle Products
- Opportunity to tap into the growing trend of youth-focused lifestyle products by creating beverages with unique brand identities that appeal to the younger audience.
- Eco-friendly Packaging
- Opportunity to disrupt the traditional packaging industry by creating eco-friendly packaging solutions like reusable glass bottles that align with the consumer's increasing sustainability concerns.
Where This Applies
- Beverage Industry
- Opportunity to disrupt the traditional beverage industry by creating unique and creative beverage options that appeal to the younger audience with a focus on lifestyle and health.
- Packaging Industry
- Opportunity to disrupt the traditional packaging industry by creating innovative and eco-friendly packaging solutions for beverage products that align with consumer's growing sustainability concerns.
- Design Industry
- Opportunity to disrupt the traditional branding industry by incorporating abstract and playful branding elements in beverage packaging and creating unique brand identities for lifestyle products that appeal to younger audiences.
