The Kingsmill 50/50 Vitamin Boost is a new enriched bread product for consumers in the UK to introduce into their diet when seeking out a way to increase their intake of healthful vitamins and minerals.
Enriched with seven minerals and vitamins, the bread helps to support the body's various functions to keep consumers feeling their best without having to take additional supplements to maintain their lifestyle. The bread contains added nutrients like vitamin D and calcium for strong bones and teeth, while vitamin B6 and iron support your immune system, along with several others.
The new bread was explained by Head of Marketing, Matthew Cullum, who said, "Health is a key driver of grocery innovation and Kingsmill 50/50 Vitamin Boost is a significant innovation in the bread category, which needs to keep meeting ever-changing population and household needs. Kingsmill 50/50 is already associated with health and Kingsmill 50/50 Vitamin Boost helps families up their daily vitamin and mineral intake while giving retailers the chance to leverage health benefits to drive category growth."