The M&M's Hazelnut Spread Candies is a Permanent Product
Michael Hemsworth — September 26, 2018 — Lifestyle
References: mms & preparedfoods
The M&M's Hazelnut Spread Candies have been launched by the brand as a new permanent addition to its lineup of chocolate treats. The confectionary item is sure to be a hit amongst those who favor a nut-infused dessert.
The candies boast a creamy center of hazelnut spread that is covered with a crunchy exterior to offer consumers a winning mix of textures. The candies have been announced alongside the new M&M's Chocolate Bars, which comes in five flavorful varieties — from one featuring M&M's Minis to one with peanuts.
The M&M's Hazelnut Spread Candies are an extension of the brand's efforts to infuse its practice with more innovative and artisanally focused flavors.
The candies boast a creamy center of hazelnut spread that is covered with a crunchy exterior to offer consumers a winning mix of textures. The candies have been announced alongside the new M&M's Chocolate Bars, which comes in five flavorful varieties — from one featuring M&M's Minis to one with peanuts.
The M&M's Hazelnut Spread Candies are an extension of the brand's efforts to infuse its practice with more innovative and artisanally focused flavors.
Trend Themes
1. Hazelnut-flavored Confections - Opportunity: Develop new variations of hazelnut-infused chocolates and candies to cater to consumers' growing demand for indulgent nutty treats.
2. Texture-driven Sweets - Opportunity: Create confectionary products that combine contrasting textures, such as a creamy center and a crunchy exterior, to enhance the sensory experience for consumers.
3. Artisanal Flavor Expansion - Opportunity: Experiment with new and unique flavors in the confectionary industry, similar to M&M's innovation with hazelnut spreads, to appeal to consumers seeking novel and gourmet taste experiences.
Industry Implications
1. Confectionary Industry - Opportunity: Incorporate hazelnut spreads and other unique flavors into a wide range of chocolate candies and treats to capture a larger market share.
2. Chocolate Manufacturing - Opportunity: Introduce production techniques that can create chocolates with a variety of textures, like a creamy filling and a crunchy shell, to differentiate products and attract consumers seeking multisensory indulgences.
3. Flavoring and Ingredients Supply - Opportunity: Develop and supply innovative flavoring solutions, like hazelnut spreads, to confectionery manufacturers who are looking to expand their product portfolios and cater to consumer demand for unique and indulgent flavors.
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