The August 2018 lifestyle trends boast ideas surrounding health-enhancement, cuisine innovations, and even romance. From Reformation's sustainable summer bridal collections to back pain relief products like Plexus Wheel+, the list is an inclusive look at projects that are dedicated to making one's life more holistic and enjoyable.
Some of the August 2018 lifestyle trends are not specifically targeted at the individual, however. Sports Illustrated makes social strides as it features a breastfeeding model in its 2018 Swim Suit Show. Other designers like Andrew Greenbaum and Ian Felton poke at Influencer culture with their dramatic rendition of a pool float that will protect one from the sun's rays. The product in question boasts a vibrant pink exterior and is shaped like a coffin.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
