McDonald's partners up with creative agency TBWA for a trio of ice cream ads that promote the refreshing and sweet taste of its product. With an eye for graphic variation, the studio works with the fast food establishment's frozen dessert offerings, specifically the sundaes and the McFlurry.
The print campaign is appropriately dubbed 'A Little Taste of Summer' and it cleverly represents popular vacation spots for warm weather months. TBWA includes a clever representation of an island, a community pool, as well as a water park.
From the caramel-swirl water slide to boat-accommodating strawberry syrups, the playful ice cream ads truly depict the vibrancy and enjoyment of summer vacation. While the creativity in the campaign captures the consumer's attention, the seductive edges of the frozen desserts are bound to arise cravings.