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Shell-Free Chewy Candies

The Skittles Chewies Have a Soft Texture for Consumers to Enjoy

— July 7, 2018 — Lifestyle
The Skittles Chewies are the latest creation from Mars Wrigley Confectionery that will offer consumers of all ages with a different textural experience to enjoy. Positioned as a "texture innovation" by the brand, the candies offer the same flavor to the original namesake brand but are made without the traditional crunchy outer shell. This leaves only the chewy middle, which makes them something of a chewy, gummy treat for consumers to enjoy as a change of pace from the brand's original varieties.

The Skittles Chewies candies will be supported with a strong media campaign across the UK to spread word about the new treats and offer shoppers an update to a classic candy that could help to keep the name relevant in the increasingly competitive candy market.
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