Colorful packaging designs on the shelf are always a good strategy to capture the consumer’s attention. However, when paired up with a fresh and modern aesthetic, the effect is even stronger. Stockholm-based studio Snask curates a funky, vibrant and youthful visual identity for GET RAW – a health-focused brand that boasts organic bars that are suitable for vegans and individuals with gluten intolerances.
Snask focuses on the colorful packaging design as a canvas that instills an uplifting attitude toward life and a value that GET RAW tries to promote by way of its product. In addition, the design firm creates a branded tote, an iPhone case and a glass water bottle during the project. Combined with an uncluttered aesthetic and an ultra-playful font, the “junk-free snacking” product is elevated to the standard of Millennials and Gen Z.