Colorful packaging designs on the shelf are always a good strategy to capture the consumer’s attention. However, when paired up with a fresh and modern aesthetic, the effect is even stronger. Stockholm-based studio Snask curates a funky, vibrant and youthful visual identity for GET RAW – a health-focused brand that boasts organic bars that are suitable for vegans and individuals with gluten intolerances.
Snask focuses on the colorful packaging design as a canvas that instills an uplifting attitude toward life and a value that GET RAW tries to promote by way of its product. In addition, the design firm creates a branded tote, an iPhone case and a glass water bottle during the project. Combined with an uncluttered aesthetic and an ultra-playful font, the “junk-free snacking” product is elevated to the standard of Millennials and Gen Z.
Key Themes Behind This Trend
- Colorful Packaging Designs
- Disruptive innovation opportunity: Explore innovative ways to use color and design in packaging to capture consumer attention and create a positive brand image.
- Fresh and Modern Aesthetic
- Disruptive innovation opportunity: Incorporate a fresh and modern aesthetic into product design and branding to appeal to younger generations who value visual appeal.
- Health-focused and Organic Products
- Disruptive innovation opportunity: Develop and promote health-focused and organic products to cater to the increasing demand for healthier options among consumers.
Where This Applies
- Packaging Design
- Disruptive innovation opportunity: Utilize innovative techniques and materials in packaging design to create eye-catching and memorable experiences for consumers.
- Product Design
- Disruptive innovation opportunity: Integrate fresh and modern aesthetics into product design to attract younger consumers who value style and visual appeal.
- Health and Wellness
- Disruptive innovation opportunity: Develop and market health-focused and organic products to tap into the growing trend of consumers seeking healthier alternatives.
