The sun's rays keep getting hotter and thanks to this pink coffin pool float, consumers can cool off in style.
The humorous pool toy was created by designers Andrew Greenbaum and Ian Felton. While its still in its prototype phases, the millennial pink float has made a splash on social media with a variety users poking fun at the morbid nature of the accessory. What's most notable about the design, is that it comes complete with a lid, meaning a user could comfortably lay inside while hiding from the sun.
The clever design humorously nods toward influencer culture, which has seen an influx in oversized floats, like swans or flamingos.
Image Credit: via Instagram, @andrew_greenbum
Why This Trend Is Growing
- Pool Float Trend
- Disruptive Innovation Opportunity: Create unique and eye-catching pool floats that cater to different consumer preferences and interests.
- Humorous Design Trend
- Disruptive Innovation Opportunity: Incorporate humor into product designs to attract and engage millennial consumers who appreciate playful and quirky elements.
- Social Media Influence Trend
- Disruptive Innovation Opportunity: Capitalize on the influence of social media by designing products that are photogenic and shareable, driving brand awareness and user-generated content.
Industries Being Reshaped
- Outdoor Recreation Industry
- Disruptive Innovation Opportunity: Introduce innovative and unconventional pool floats that appeal to a wider customer base, expanding market reach and driving sales.
- Design and Fashion Industry
- Disruptive Innovation Opportunity: Collaborate with designers to create unique and attention-grabbing pool float designs that merge fashion and functionality.
- Social Media Marketing Industry
- Disruptive Innovation Opportunity: Develop marketing strategies centered around social media platforms to leverage the impact of user-generated content in promoting pool float products.
