The dream has come true and the pizza saver has finally been made into a furniture set. Boston Pizza partners up with creative agency john st. for a marketing campaign that celebrates the upcoming patio season. The initative is incredibly endearing and builds on a fantasy that every single person has had when opening an ordered box of pizza.
The humorous and relatable campaign is set to run for a limited time and on take-out orders from select Boston Pizza locations. The pizza saver 'tables' are turned into a playful miniature patio set that is sure to delight the consumer. The accompanying tiny chairs are 3D-printed with food-safe materials and are actually scaled-down replicas of patio chairs, which brings a note of authenticity to the quirky initative.
Photo Credits (with permission): Gas Company