Hightower recently unveils the new Picnic series that is made by +Halle, which is a brand partner of the company. This is made with the help of Form Us With Love with a theme that is meant to inspire teamwork to create a cohesive environment through design. The range combines a table and seating solution into one singular design, working as a multifunctional silhouette that is perfect for meetings or dining.
CEO of Hightower Natalie Hartkopf states that “The loss of camaraderie during the pandemic inspired us to seek out a way for people to regain collective trust within public spaces. Picnic’s innovative design, coupled with its different configurations, allows people to come together and interact as they would around a campfire, but indoors.”
Image Credit: Hightower
Why This Trend Is Growing
- Collaborative Furniture Design
- Opportunity for furniture companies to create products that inspire teamwork and community building in public spaces.
- Multifunctional Design Solutions
- Chance for designers to create products that serve multiple purposes in a single design and maximize functionality.
- Indoor-outdoor Hybrid Furniture
- Potential for companies to create products that merge indoor and outdoor furniture for versatile and adaptable use in various settings.
Industries Being Reshaped
- Furniture Manufacturing
- Furniture manufacturers can incorporate collaborative and multifunctional design elements into their products to meet consumer demand.
- Interior Design
- Interior designers can recommend collaborative and multifunctional furniture to create cohesive and adaptable spaces for clients.
- Hospitality
- Hotels, restaurants, and other hospitality venues can incorporate the indoor-outdoor hybrid furniture design to create versatile spaces for guests and increase their satisfaction.
