Quaker Oats recently introduced a trio of grab-and-go breakfast kits that are packed with whole grains, fiber and calcium, without any artificial sweeteners, flavors or colors.
Available in three varieties, the Morning Go-Kits pair a Breakfast Flat with non-fat Greek yogurt and trail mix. Of the three new products, the banana honey nut option provides the most protein and whole grains, with its mix of vanilla-flavored yogurt and a raisin, nut and seed snack mix.
At the same time many consumers are seeking out healthy to-go breakfast products, they are also seeking out meals that will provide them with enough protein to help them power through the day; these grab-and-go morning meal kits have the potential to satisfy one's desire for variety, satiety, nourishment and convenience.
Why This Trend Is Growing
- Healthy Breakfast On-the-go
- These grab-and-go breakfast kits cater to the growing demand for convenient and nutritious morning meals.
- Protein-packed Morning Options
- As consumers look for protein-rich breakfast options, these breakfast kits offer a satisfying and protein-filled meal to start the day.
- Convenience and Variety in Breakfast Foods
- The grab-and-go breakfast kits provide a convenient way to enjoy a variety of flavors and nutrients in one package.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can explore creating similar grab-and-go breakfast kits to meet consumers' demand for convenient and healthy morning meals.
- Health and Wellness
- The health and wellness industry can capitalize on the protein trend by developing and promoting protein-rich breakfast options.
- Packaged Food
- The packaged food industry can innovate by offering more convenient and diverse breakfast options in ready-to-eat packages.
