Many consumers choose their wine based on the label, which is why Cocomero Rosé's new scratch-n-sniff packaging is a total game-changer for indecisive drinkers. Not only does the label feature an adorable assortment of cartoon flowers and watermelons, but it smells just like the fruit as well.
Cocomero -- which translates into watermelon in Italian -- is a new rosé that boasts summery notes of rhubarb, honeysuckle, and watermelon. The fruity new wine is described as "refreshing, bright, crowd-pleaser," making it a perfect summer sipper. Of course, all of this is conveyed through the clever scratch-n-sniff label, which emits a light, watermelon scent when scratched.
With so many rosés on the market, Cocomero's interactive scratch-n-sniff packaging helps the bottle stand out among the other pretty pink offerings on store shelves.
Image Credit: <i> Winc.</i>
What's Driving This Trend
- Interactive Packaging
- The scratch-n-sniff label on Cocomero Rosé's bottles demonstrates the trend of using interactive packaging to engage consumers on a sensory level.
- Personalized Labeling
- Cocomero Rosé's unique label design and aroma aligns with the trend of personalized branding, allowing consumers to connect with the product emotionally.
- Sensory Marketing
- The scratch-n-sniff packaging of Cocomero Rosé explores the trend of sensory marketing, appealing to consumers' sense of smell to create a memorable experience.
Who This Affects Most
- Wine & Spirits
- The wine and spirits industry can adopt scratch-n-sniff labels to differentiate their products and create a more engaging experience for consumers.
- Food & Beverage
- Food and beverage brands can incorporate scratch-n-sniff packaging to entice consumers and establish a strong connection between scent, taste, and product.
- Marketing & Advertising
- The marketing and advertising industry can utilize the trend of sensory marketing by creating interactive campaigns that evoke specific sensory experiences, like scratch-n-sniff.
