Hamburg-based Make Studio engages in a modern branding project for ffeel: — a German company with a focus on providing the consumer with refreshing vegan beverage options that combine cold brew coffee and superfruits. Under 'modern' one is to understand a graphic-forward approach that communicates a youthful spirit with a dynamic interplay of elements.
While the packaging of the product relies primarily on the rounded shape of the bottles, a color and an artful typeface, the modern branding project extends to the overall boldness and design-driven aesthetic of the advertising imagery. By extracting words that can be affiliated with the ffeel: product or its customer, Make Studio arranges the bottles in a design-friendly manner that calls attention to adjectives like 'Exotic,' 'Curious,' 'Fresh' and 'Alive'
Why This Trend Is Growing
- Youthful Branding
- Opportunity to create modern, graphic-forward branding that communicates a youthful spirit.
- Superfruit Beverages
- Opportunity to engage in the growing market of vegan beverages that feature superfruits.
- Design-driven Advertising
- Opportunity to extend bold branding and design-driven aesthetic to advertising imagery.
Industries Being Reshaped
- Beverage Industry
- Opportunity for the beverage industry to expand offerings to include refreshing, superfruit-based vegan options.
- Graphic Design Industry
- Opportunity for graphic design industry to provide designs that are modern, youthful, and engaging for brands, particularly in the beverage industry.
- Advertising Industry
- Opportunity for advertising industry to create bold, design-driven advertising imagery that aligns with modern branding.
