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The New TrueStart Cold Brew Coffees are Vibrant and Energizing

 - Jul 17, 2018
References: truestartcoffee & foodbev
Coffee is often positioned as being a drink for mature consumers to enjoy, so the new TrueStart cold brew coffee range aims to change this perception and make it more applicable for younger consumers.

The new prepackaged coffee lineup consists of three varieties including 'Original Black,' 'Chilli Chocolate' and 'Vanilla Coconut' that are all made with 100% natural ingredients and no sugar. The drinks are also positioned as being "hyper-sustainable," vegan and calorie-free for consumers of all ages to appreciate.

The new TrueStart cold brew coffees were explained by CEO and Co-Founder, Helena Hills, who said, "We want to speak directly to millennials and Generation Z with a brand that is full of personality and has the same attitude to life and ethics that they do. Coffee is ready for a challenger brand."