Located in Manhattan, New York, this multi-functional concept space is the brainchild of Rachel Schechtman. It is an entrepreneurial practice that acts as a gallery and a co-working space, as well as a retail shop. The project is constantly evolving as the founder embraces the notion of social media stories, posted by users of Instagram, Snapchat, Facebook and the like.
The multi-functional concept is appropriately dubbed STORY and the decor changes every four to eight weeks as Rachel Schechtman partners up with different creatives and businesses to explore a new landscape. In a recent collaboration, the business explored "the future of workspaces" with a Work/Space STORY.
This dynamic approach allows the multi-functional concept space to offer consumers a glimpse into the ever-changing landscape of industries, thus satisfying curiosity, aesthetic needs and ensuring returning customers.
What's Driving This Trend
- Multi-functional Concept Spaces
- Opportunity to create versatile spaces that cater to multiple needs and interests, from retail to co-working.
- Evolution Through Collaboration
- Collaborating with different creatives and businesses can lead to constant innovation and new experiences for customers.
- Interactive Social Media Experiences
- Combining physical spaces with social media platforms can create engaging experiences and drive customer involvement.
Who This Affects Most
- Retail
- Opportunity to create immersive shopping experiences that evolve over time.
- Co-working
- Opportunity to design flexible and dynamic workspaces that foster creativity and collaboration.
- Experience-based Marketing
- Opportunity to leverage social media engagement to create interactive brand experiences.
