Rachel Schechtman's STORY Embraces the Spirit of Entrepreneurship

 - Jul 5, 2018
References: thisisstory & design-milk
Located in Manhattan, New York, this multi-functional concept space is the brainchild of Rachel Schechtman. It is an entrepreneurial practice that acts as a gallery and a co-working space, as well as a retail shop. The project is constantly evolving as the founder embraces the notion of social media stories, posted by users of Instagram, Snapchat, Facebook and the like.

The multi-functional concept is appropriately dubbed STORY and the decor changes every four to eight weeks as Rachel Schechtman partners up with different creatives and businesses to explore a new landscape. In a recent collaboration, the business explored "the future of workspaces" with a Work/Space STORY.

This dynamic approach allows the multi-functional concept space to offer consumers a glimpse into the ever-changing landscape of industries, thus satisfying curiosity, aesthetic needs and ensuring returning customers.