What is the trend of multi-functional concept spaces?

Opportunity to create versatile spaces that cater to multiple needs and interests, from retail to co-working.

What is the trend of evolution through collaboration?

Collaborating with different creatives and businesses can lead to constant innovation and new experiences for customers.

What is the trend of interactive social media experiences?

Combining physical spaces with social media platforms can create engaging experiences and drive customer involvement.

What are the implications for the retail industry?

Opportunity to create immersive shopping experiences that evolve over time.

What are the implications for the co-working industry?

Opportunity to design flexible and dynamic workspaces that foster creativity and collaboration.

What are the implications for the experience-based marketing industry?

Opportunity to leverage social media engagement to create interactive brand experiences.

Multi-Functional Concept Spaces : multi-functional concept

Multi-Functional Concept Spaces

Rachel Schechtman's STORY Embraces the Spirit of Entrepreneurship

Kalin Ned — July 5, 2018 — Art & Design

References: thisisstory & design-milk

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Located in Manhattan, New York, this multi-functional concept space is the brainchild of Rachel Schechtman. It is an entrepreneurial practice that acts as a gallery and a co-working space, as well as a retail shop. The project is constantly evolving as the founder embraces the notion of social media stories, posted by users of Instagram, Snapchat, Facebook and the like.

The multi-functional concept is appropriately dubbed STORY and the decor changes every four to eight weeks as Rachel Schechtman partners up with different creatives and businesses to explore a new landscape. In a recent collaboration, the business explored "the future of workspaces" with a Work/Space STORY.

This dynamic approach allows the multi-functional concept space to offer consumers a glimpse into the ever-changing landscape of industries, thus satisfying curiosity, aesthetic needs and ensuring returning customers.

Trend Themes

Multi-functional Concept Spaces — Opportunity to create versatile spaces that cater to multiple needs and interests, from retail to co-working.
Evolution Through Collaboration — Collaborating with different creatives and businesses can lead to constant innovation and new experiences for customers.
Interactive Social Media Experiences — Combining physical spaces with social media platforms can create engaging experiences and drive customer involvement.

Industry Implications

Retail — Opportunity to create immersive shopping experiences that evolve over time.
Co-working — Opportunity to design flexible and dynamic workspaces that foster creativity and collaboration.
Experience-based Marketing — Opportunity to leverage social media engagement to create interactive brand experiences.

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