Canadian cosmetic company Caryl Baker Visage releases a new empowering beauty collection for Fall 2018 that is heavily inspired by new wave feminism. The brand is dedicated to providing its consumers with that confidence-boosting color through a high-quality, well-curated and cost-effective makeup line.
The Empowered Beauty Collection boasts six single eyeshadow palettes, two soft blushes, four nuances of lipstick, as well as two metallic lip lacquers. Aside from the strong color, Caryl Baker Visage's offerings boast a healthy and benefit-driven formula. The lipstick in the empowering beauty collection, for example, includes Shea Butter and Avocado Oil that swiftly moisturizes the area.
With the motto of “always be yourself. It’s far better to be a precious original than a poor copy,” Caryl Baker Visage's empowering beauty collection is sure to add confidence and tenacity to the everyday.
Why This Trend Is Growing
- New Wave Feminism in Beauty
- Disruptive innovation opportunity: Develop beauty products that empower and celebrate women's rights, equality, and independence.
- High-quality and Benefit-driven Makeup
- Disruptive innovation opportunity: Create makeup products that not only provide vibrant color but also offer added benefits for the skin, such as moisturizing and nourishing ingredients.
- Curated and Cost-effective Beauty Collections
- Disruptive innovation opportunity: Design makeup lines that are carefully curated to provide consumers with a range of versatile and affordable options.
Industries Being Reshaped
- Cosmetics
- Disruptive innovation opportunity: Introduce innovative cosmetic products that align with the values and needs of modern women.
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion brands to create cohesive beauty collections that complement the latest fashion trends.
- Social Activism
- Disruptive innovation opportunity: Merge beauty and social activism by partnering with organizations that advocate for gender equality and women's empowerment.
