In 2018, contemporary activist brand Wildfang is celebrating its two year anniversary with a new line of feminist clothing apparel that is inclusive and whimsical. The fall offerings include a Wildflower tee, a crew, and a button-up. All three are part of the newly launched Wild Feminist line. The garments are adorned with beautiful floral graphics that boast accessible and aesthetically-pleasing colorings. In addition, Wildfang makes its feminist clothing available in inclusive sizing — from XS to XXL.
Wildfang does not only celebrate the movement for equality and body inclusivity, however. The brand's anniversary line is also designed to contribute to a charity. A percent of the sales of the feminist clothing line will go to supporting She Should Run — an organization dedicated to expanding the talent pool of women running for office.
What Makes This Trend Stand Out
- Inclusive Sizing
- Opportunity for clothing brands to create inclusive sizing options that cater to a wider range of customers and promote body positivity.
- Charitable Collaborations
- Fashion brands can collaborate with charitable organizations to create clothing lines that support social causes, appealing to socially-conscious consumers.
- Whimsical Designs
- The use of playful and whimsical designs in clothing lines can attract a younger demographic and differentiate brands in the market.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can incorporate inclusive sizing options and collaborate with charities to create socially conscious clothing lines.
- Charitable Organizations
- Charitable organizations can partner with fashion brands to create clothing lines that help raise funds and awareness for their causes.
- Graphic Design
- Graphic designers can explore opportunities to create whimsical and aesthetically pleasing designs for clothing lines that appeal to a younger audience.
