adidas' imprint launches a skateboarding video that markets the label's latest release — the 3ST.003. Titled 'Innovation Without Limitation,' the minute-long film follows team rider Miles Silvas and adidas Senior Footwear Designer Scott Johnson through Sacramento, California.
The silhouette of the 3ST.003 was developed through an open source collaboration that took into consideration athlete perspectives of how the shoe should perform. The result is an ultra-durable sneaker that offers superior stability and extended support.
The skateboarding video boasts a mix of reality and graphics. This approach to marketing adidas' latest footwear model proves to be an engaging opportunity, where the label does not only captivate and entertain its audience but it also strengthens the community.