Snickers' 'You're not you when you're hungry' campaign is responsible for some of the funniest marketing schemes of the year, and the most recent Snickers banner ad is no exception.
The chocolate brand's webpage features a banner ad that reads "Get one for the price of two." Those with a sharp eye will notice the unfair deal, however, those that click through to the ad will be directed to a video which features a concerned life coach asking the viewer if they're doing okay. The humorous ad informs the viewer that they may be too hungry to notice a bad deal and encourages them to enjoy a Snickers so they can think clearly again.
Image Credit: BBDO New York
Key Themes Behind This Trend
- Humorous Marketing Schemes
- Using humor to catch consumers' attention and create memorable experiences for brands.
- Interactive Banner Ads
- Engaging consumers through clickable banner ads that lead to interactive content.
- Psychological Advertising Tactics
- Using storytelling and psychological techniques to tap into consumers' emotions and influence their buying decisions.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage brands to use humorous marketing campaigns to stand out in a crowded market.
- Advertising and Marketing
- Opportunity for marketers and advertisers to explore interactive banner ads as a new way to engage consumers and drive conversions.
- Psychology and Consumer Behavior
- Opportunity for psychologists and consumer behavior researchers to collaborate with brands to develop effective advertising strategies based on human psychology.
