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Snickers' Banner Ad Promotes 1 Bar for the Price of 2

 - Sep 24, 2018
References: & adweek
Snickers' 'You're not you when you're hungry' campaign is responsible for some of the funniest marketing schemes of the year, and the most recent Snickers banner ad is no exception.

The chocolate brand's webpage features a banner ad that reads "Get one for the price of two." Those with a sharp eye will notice the unfair deal, however, those that click through to the ad will be directed to a video which features a concerned life coach asking the viewer if they're doing okay. The humorous ad informs the viewer that they may be too hungry to notice a bad deal and encourages them to enjoy a Snickers so they can think clearly again.

Image credit: BBDO New York