This new Belvedere Vodka packaging has been designed by Nigerian artist Laolu Senbanjo as a limited-edition creation that boasts an inherently artistic expression that makes use of new bottle wrap sleeve technology.
The packaging features a monochromatic design that is raised to provide a textural experience for consumers to appreciate, while the UV-reactive material will help change the color in certain environments. This enhances the sensory experience for consumers to reinforce the powerful story that the packaging is intended to tell on behalf of the artist.
Speaking on the new Belvedere Vodka packaging design, Rodney Williams, President of Belvedere Vodka, said, "When Laolu paints a subject, each design is unique to what he believes depicts their inner beauty. This phenomenal message is seamlessly in line with our mission to reveal the unexpected beauty in life. Also, as a social advocate and former human rights attorney, Laolu’s philosophies align with our commitment to community and creating positive action in the world; in this case, the programme supports the (RED) organisation and the Global Fund to fight HIV/AIDS in Africa, a cause we’ve been supporting for eight years."