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The Conceptual Smug Cat Food Brand is Tongue-in-Cheek

 - Sep 19, 2018
References: springetts & packagingoftheworld
The conceptual Smug cat food brand is a cleverly accurate creation by Springetts Brand Design that conveys the notion that your cat owns you rather than the other way around.

The packaging design for the food is emblazoned with the smug face of a smiling feline that is intended to speak directly to consumers and let them know that they aren't alone when it comes to owning an entitled pet. The packaging also features corners that are strategically placed to resemble ears, while the simplistic branding makes it perfectly attuned to consumer preferences for product minimalism.

The Smug cat food brand packaging helps to engage with consumers even before they pick it up to reinforce the likelihood for a purchase.