Seaweed is a common ingredient for many snack products in Asia but haven't quite taken off in popularity in North America, which is something the new Nora seaweed snacks aim to change.
The snacks come in three flavor options including 'Original Tempura,' 'Crispy Original' and 'Spicy Tempura, which all boast a distinctly healthy profile when compared to traditional potato chips presently on the market. The snacks are available for purchase online and are set to start hitting grocery retailer shelves starting this fall.
Speaking on the new Nora seaweed snacks, Co-Founder Itthipat Peeradechapan, said, "You have to taste Nora to believe it. It has all the goodness of seaweed and all the irresistibility of a potato chip. Taokaenoi has become a market leader everywhere it launches, and we are confident that Americans, too, will soon fall in love with the incredible taste of Nora.”
Key Themes Behind This Trend
- Rising Popularity of Seaweed Snacks
- The Nora seaweed snacks aim to change the popularity of seaweed-based snacks in North America.
- Healthier Snack Options
- Nora seaweed snacks boast a distinctly healthy profile compared to traditional potato chips, tapping into the demand for healthier snack alternatives.
- Expansion of Global Snack Market
- The launch of Nora seaweed snacks in North America indicates the growing expansion of the global snack market.
Where This Applies
- Food and Beverage
- The food and beverage industry has the opportunity to capitalize on the rising popularity of seaweed snacks and the demand for healthier snack options.
- Snack and Convenience Foods
- The snack and convenience foods industry can embrace the disruptive innovation opportunity by exploring and introducing seaweed-based snacks to a larger consumer base.
- Retail and Grocery
- Retailers and grocery stores can benefit from the expansion of the global snack market by stocking and promoting Nora seaweed snacks as a new and unique snack option.
