Oreo's Birthday Cake-Flavored Cookies Celebrate Mickey Mouse's 90th
Laura McQuarrie — September 20, 2018 — Marketing
References: intl.target & designtaxi
As 2018 marks 90 years since Micke Mouse first appeared in Steamboat Willie, numerous brands have been paying tribute to the iconic Disney character, including Oreo with special-edition birthday cake-flavored cookies.
While there are plenty of brands that have released birthday cake-flavored snacks, most of them are not tied to a specific event or person—yet this specific birthday-themed product gives consumers a reason to celebrate. The limited-edition Oreo cookies feature a fun packaging design that's decked out with rainbow-colored sprinkles and the image of Mickey Mouse himself. As well, consumers will find edible confetti on the creamy interior of the cookies, as well as wafers that are imprinted with three special birthday icons—the number "90," a striped party popper and Mickey, sporting a party hat.
While there are plenty of brands that have released birthday cake-flavored snacks, most of them are not tied to a specific event or person—yet this specific birthday-themed product gives consumers a reason to celebrate. The limited-edition Oreo cookies feature a fun packaging design that's decked out with rainbow-colored sprinkles and the image of Mickey Mouse himself. As well, consumers will find edible confetti on the creamy interior of the cookies, as well as wafers that are imprinted with three special birthday icons—the number "90," a striped party popper and Mickey, sporting a party hat.
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