Amsterdam-based graphic designer and art director Marta Veludo partnered up with Another Studio in the production of a whimsical brand identity that is geared toward marketing makeup to Generation Z. The project was commissioned by Russian cosmetic retailer L'Etoile. Entitled 'Soda,' the creatives worked on a visual identity through marketing materials and packaging design, as well as content production and social media strategy.
The result is an absolutely whimsical brand identity that speaks to Generation Z through "creativity [and] self-expression." The graphics communicate a bouncy and care-free attitude that visually engages the potential consumer. Informed by Gen Z values, Marta Veludo and Another Studio attempt to leave Soda's whimsical brand identity with an open colorful mindset and without ties to gender.
Gen Z-Targeting Makeup Brands
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