Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
Kalina Nedelcheva — September 25, 2018 — Marketing
References: scoretheiphone & mobilemarketer
Verizon provides individuals with the chance to win an iPhone XS through an augmented reality scavenger hunt on the Snapchat platform. The gamefied experience engages the user through music, interactivity and a sophisticated use of geolocation technology. Participants are prompted to choose a track — rock, hip-hop or dance, and walk around to find and capture loops. Once four are collected, users are able to create their own composition by shaking their phone and arranging the pieces. Afterward, they are asked to name their creation and submit it for a chance to win one of 150 smartphones.
Verizon's augmented reality scavenger hunt resonates with users on a deep level as it requires them to concentrate and fully engage with the content in an exciting and entertaining manner.
Verizon's augmented reality scavenger hunt resonates with users on a deep level as it requires them to concentrate and fully engage with the content in an exciting and entertaining manner.
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