The Dunkin’ Donuts Shot in the Dark drinks have been unveiled by the coffee retailer as a series of beverages that are formulated with quality and convenience in mind to satisfy increasing consumer preferences for both.
The drinks are the brands first-ever canned coffee beverages and come in three flavor options including 'Caramel,' 'Vanilla' and 'Mocha,' which are all made with the brand's signature line of coffee and espresso. Each one has been finished with sugar and cream to make them deliciously rich without a high level of calories to offer consumers a lighter ways to indulge their penchant for rich coffee drinks.
The Dunkin’ Donuts Shot in the Dark drinks are manufactured by the Coca-Cola Company and are available at select retailers now with a nationwide grocery store and convenience store launch coming in 2019.
Image Credit: Dunkin’ Donuts
What's Driving This Trend
- Canned Coffee Beverages
- The rise of canned coffee beverages, with various flavors and health-conscious options, creates an opportunity for coffee companies to expand their products and reach a wider audience through convenience stores and supermarkets.
- Ready-to-drink Coffee
- Ready-to-drink coffee offers a convenient and portable option for busy consumers on-the-go, presenting an opportunity for coffee shops and manufacturers to branch out into the ready-to-drink industry.
- Collaborative Product Development
- Collaborations between coffee companies and well-established beverage manufacturers, such as the Coca-Cola Company, offer opportunities to introduce new and innovative coffee-based products to the market.
Who This Affects Most
- Beverage Industry
- The beverage industry, particularly coffee manufacturers, can expand their market share and increase revenue by developing and marketing new, innovative canned coffee products to appeal to a wider audience.
- Retail Industry
- Ready-to-drink coffee offers a new category for retailers to tap into, by offering new choices and varieties of canned coffee products.
- Food Service Industry
- Collaborations between coffee companies and well-established beverage manufacturers present an opportunity for the food service industry to offer new and innovative coffee-based products to their customers.
