These new Dunkin’ coffee drinks are being launched by the QSR brand just in time for warm weather to provide patrons with an alternative option to pick up. The menu items include the Sunrise Batch Hot Coffee as well as the Butter Pecan Sundae Signature Latte, which are both being launched for a limited time only. The Sunrise Batch Hot Coffee features a medium roast with notes of cocoa and toasted nuts, while the Butter Pecan Sundae Signature Latte is a drinkable take on the ice cream dessert.
The new Dunkin’ coffee drinks are available now at participating locations and aim to offer something of an artisan take on traditional coffee beverages to let patrons treat themselves on a daily basis.
Image Credit: Dunkin'
What's Driving This Trend
- Limited-edition Beverages
- Opportunity to create a sense of urgency and exclusivity for customers through limited-edition beverages.
- Alternative Coffee Options
- Opportunity to appeal to the changing tastes of coffee drinkers by offering unique and unconventional beverages.
- Artisan-inspired Drinks
- Opportunity to differentiate from competitors by creating handcrafted and artisan-inspired coffee drinks.
Who This Affects Most
- Coffee Shops
- Opportunity to innovate and create unique and exclusive beverages to attract customers and differentiate from competitors.
- Fast Food Chains
- Opportunity to expand the beverage menu offerings to include artisan-inspired coffee drinks to attract coffee-loving customers.
- Beverage Manufacturers
- Opportunity to create new and innovative beverage options that cater to changing consumer tastes and preferences in coffee drinks.
