Dunkin' is expanding its cold brew coffee lineup with the addition of several new flavors. The company, which is owned by J.M. Smucker Co., is introducing vanilla, caramel, and mocha flavors to its cold brew offerings, in addition to its original flavor. Dunkin' is also adding cold brew concentrates to its product range, which will allow customers to make their own cold brew coffee at home. The concentrates will be available in original and mocha flavors.
Cold brew coffee has become increasingly popular in recent years due to its smooth, low-acid flavor. Dunkin' has seen success with its cold brew offerings and is looking to capitalize on the growing demand for the drink. The addition of new flavors and concentrates will give customers more options to choose from and allow them to enjoy a wider variety of cold brew coffee.
Dunkin' is known for its wide range of coffee options, and the expansion of its cold brew lineup demonstrates the company's commitment to meeting the evolving needs of its customers. The new flavors and concentrates are expected to be available in the spring of 2023.
Image Credit: Dunkin', J.M. Smucker Co.
Why This Trend Is Growing
- Flavored Cold Brew
- Opportunity to create unique and innovative flavors of cold brew coffee to cater to evolving customer tastes and preferences.
- Cold Brew Concentrates
- Disruptive innovation opportunity for companies to offer cold brew concentrates that allow customers to make their own cold brew at home, tapping into the growing demand for at-home coffee solutions.
- Demand for Low-acid Coffee
- Opportunity for businesses to cater to the increasing demand for low-acid coffee, a major driver behind the popularity of cold brew coffee.
Industries Being Reshaped
- Coffee
- Coffee industry players can capitalize on the growing popularity of cold brew coffee by offering a wider variety of flavors and concentrates.
- Retail
- Retailers can offer cold brew concentrates as an alternative to traditional coffee products, tapping into at-home coffee brewing trends and diversifying their product offerings.
- Food and Beverage
- Businesses in the food and beverage industry can innovate and experiment with new flavors of cold brew coffee to cater to evolving customer preferences and drive customer loyalty.
