Dunkin’ is introducing the ‘Brownie Batter Signature Latte,’ a refreshing spin on the brand’s beloved espresso combined with brownie batter, mocha drizzle, and sprinkles. The drink is finished with a hefty topping of whipped cream. When made with whole milk, the drink contains 440 calories, 16 grams of fat, 10 grams of saturated fat, 240 milligrams of sodium, 66 grams of carbs, 55 grams of sugar, and 10 grams of protein.
Fans can enjoy Member Exclusives and earn points toward free food and beverages by registering an account. Dunkin' Rewards members may order the new signature latte via the company's mobile app.
The ‘Brownie Batter Signature Latte’ is available iced or hot at participating Dunkin’ locations across the United States for a limited time.
Image Credit: Dunkin'
What's Driving This Trend
- Sweet Treat-inspired Beverages
- There is an opportunity to innovate by creating indulgent and unique beverage options that are inspired by popular dessert flavors.
- Mobile App-based Ordering
- The growing trend of mobile app-based ordering and reward programs can be leveraged to increase sales and customer loyalty.
- Convenient, On-the-go Food and Beverage Options
- There is an opportunity to offer convenient, portable snack and drink options that suit customers' busy lifestyles.
Who This Affects Most
- Quick-service Restaurants
- Quick-service restaurants have the potential to develop creative coffee and drink offerings that capitalize on popular dessert flavors.
- Mobile App Development
- Mobile app development is an important industry for the development of mobile ordering systems and rewards programs.
- Convenience Stores
- Convenience stores have the opportunity to offer more snack and drink options that are convenient and suitable for on-the-go consumption.
