Dunkin' knows that there are plenty of people who enjoy iced coffee year-round, which is why the brand just dropped a new Brown Sugar Oat Iced Latte for the winter season.
The new Brown Sugar Oat Iced Latte is a cold and creamy treat that combines rich, handcrafted espresso with creamy oat milk and Brown Sugar Cookie flavor.
Along with the new iced latte, Dunkin' has also launched a new Winter Blend Coffee, which can be enjoyed hot or iced. This new coffee is a smooth medium roast that boasts seasonal notes of gingersnap. The coffee is made from beans sourced from Brazil and Sumatra, and makes an excellent choice for a long winter day.
Both of the new hot and cold winter beverages are available now for a limited time at participating Dunkin’ locations.
Image Credit: Dunkin'
What Makes This Trend Stand Out
- Dairy-free Coffee
- There is an untapped market for dairy-free coffee, which could be a disruptive innovation opportunity for cafes and industries associated with coffee-making.
- Seasonal Blends
- Seasonal variations of popular products like coffee could become a trend, disrupting the way consumers think about their favorite beverages and opening opportunities for new flavors and combinations.
- Oat Milk Craze
- The growing popularity of oat milk in caffeinated beverages, like lattes or iced coffee, is a trend that cafes and coffee shops can capitalize on in any season, offering an alternative to dairy milk for vegans, lactose intolerant people or just consumers looking for a creamy and nutritious alternative.
Sectors Adopting This
- Coffee Chains
- Coffee chains could benefit from the trend of seasonal blends and may experiment with limited-time offerings to keep their menus fresh and exciting.
- Non-dairy Milk
- The dairy-free market is expanding, and non-dairy milk makers can develop innovative products to meet consumer demand in the coffee industry.
- Cafes
- Cafes can differentiate themselves and meet growing demand with creative variations of the classic latte, experimenting with oat milk and different seasonal flavors to create a unique beverage for their menu.
