In honor of National Hispanic Heritage Month, which begins on September 15th in the United States, New Era introduced an all-new Hispanic Heritage Collection in collaboration with multiple artists and colleges from across the country.
The artists who were responsible for contributing to the project were given complete creative control over their designs, construction and fabrics, with the collection including swim trunk-inspired hats from ABSTRK, reflective ink hats by Los Otros that are perfect for those who go cycling at night and Federico's "modern-day cowboy hat."
As a means of connecting with the community, New Era will be launching a range of activations and retail marketing initiatives, such as murals and parties across various states and cities.
Hispanic Heritage Caps
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Skate Culture-Inspired Tees
Collaborative Superhero-Motif Capsules
Baseball Jersey-Constructed Caps