As part of its newly launched Keep it Interesante campaign, Dos Equis collaborated with the streetwear and lifestyle brand behind the 'Mexico is the Shit' jacket. The partnership has introduced a co-branded Dos Equis and Mexico is the Shit can, which are set to be available throughout 2019 for a limited time.
In the same way that the MITS jacket was first created as a celebration of Mexicans and the culture of Mexico, the can offers a special edition design for fans to get their hands on to celebrate the Mexican brands.
Dos Equis and MITS will be introducing a series of pop-up shops and events—including one on Mexican Independence Day of this year—featuring emerging Mexican designers, visual artists and musicians.
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