Dos Equis Collaborated with a Streetwear Brand on a Co-Branded Design
Laura McQuarrie — September 18, 2018 — World
References: kichink & prnewswire
As part of its newly launched Keep it Interesante campaign, Dos Equis collaborated with the streetwear and lifestyle brand behind the 'Mexico is the Shit' jacket. The partnership has introduced a co-branded Dos Equis and Mexico is the Shit can, which are set to be available throughout 2019 for a limited time.
In the same way that the MITS jacket was first created as a celebration of Mexicans and the culture of Mexico, the can offers a special edition design for fans to get their hands on to celebrate the Mexican brands.
Dos Equis and MITS will be introducing a series of pop-up shops and events—including one on Mexican Independence Day of this year—featuring emerging Mexican designers, visual artists and musicians.
In the same way that the MITS jacket was first created as a celebration of Mexicans and the culture of Mexico, the can offers a special edition design for fans to get their hands on to celebrate the Mexican brands.
Dos Equis and MITS will be introducing a series of pop-up shops and events—including one on Mexican Independence Day of this year—featuring emerging Mexican designers, visual artists and musicians.
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