As part of its newly launched Keep it Interesante campaign, Dos Equis collaborated with the streetwear and lifestyle brand behind the 'Mexico is the Shit' jacket. The partnership has introduced a co-branded Dos Equis and Mexico is the Shit can, which are set to be available throughout 2019 for a limited time.
In the same way that the MITS jacket was first created as a celebration of Mexicans and the culture of Mexico, the can offers a special edition design for fans to get their hands on to celebrate the Mexican brands.
Dos Equis and MITS will be introducing a series of pop-up shops and events—including one on Mexican Independence Day of this year—featuring emerging Mexican designers, visual artists and musicians.
Why This Trend Is Growing
- Co-branded Collaborations
- The collaboration between Dos Equis and Mexico is the Shit showcases the trend of brands partnering with streetwear and lifestyle brands to create unique co-branded products.
- Limited Edition Merchandise
- The release of the co-branded Dos Equis and Mexico is the Shit cans highlights the growing trend of limited edition merchandise, offering fans exclusive designs for a limited time.
- Celebration of Cultural Heritage
- Dos Equis and Mexico is the Shit's collaboration and the planned pop-up shops and events focus on celebrating Mexican culture and promoting emerging Mexican designers, visual artists, and musicians.
Industries Being Reshaped
- Beverage Industry
- The co-branded beer cans by Dos Equis and Mexico is the Shit present an opportunity for the beverage industry to create unique collaborations that attract and engage consumers.
- Fashion Industry
- The collaboration between Dos Equis and a streetwear brand highlights the potential for the fashion industry to partner with beverage brands and create exclusive co-branded merchandise.
- Event Planning Industry
- The upcoming pop-up shops and events organized by Dos Equis and Mexico is the Shit offer opportunities for the event planning industry to curate experiences that celebrate cultural heritage and promote emerging talent.
