This digital advertising board in West London is designed by the late Zaha Hadid and Patrick Schumacher. The project marks the architects' extension in yet another industry, signifying the overall interdisciplinary attitude of the office. Zaha Hadid Design is a specific branch within the company that works with JCDeacaux.
The silhouette of the digital advertising board is incredibly sculptural, boldly communicating Zaha Hadid's vision. At 30 meters long and nine meters high, the piece boasts two interlocking ribbons of stainless steel. The sculptural form of the piece is meant to "expresses the dynamism of pedestrian and vehicle traffic movements that intersect at this important London junction." Zaha Hadid's digital advertising board is a clearly establishes a relationship between marketing and art.
Photo Credits: Luke Hayes, JCDecaux