Last month, adidas Originals tapped into Kylie Jenner for its Falcon campaign and today, the global company brings on Childish Gambino — formerly known as Donald Glover, as a brand ambassador via a cutely animated video announcement.
In July, the musician released two summer-ready tracks, one of which was 'Feels Like Summer.' On September 1st, an animated video was uploaded to accompany the song. The short shows Childish Gambino strolling a neighborhood that is occupied by hip-hop's recognizable faces.
adidas Originals' announcement video borrows the aesthetic of 'Feels Like Summer,' adding extra frames to the animated storyline. The 50-second-long addition shows the artist's character returning home and putting on a pair of adidas-branded sneakers. This is an engaging announcement video because it is literally an extension of pop culture.