Wakino Ad Company has an unconventional advertising technique that is engaging, puzzling and interactive. At an hourly rate of JP¥10,000 or $89.55 USD, the agency is leasing women's bare armpits as advertising spaces. The project boldly pushes the boundaries of traditional marketing, looking for new mediums that capture attention not only by virtue of the displayed product but through the formatting, as well.
Wakino Ad Company's unconventional advertising technique is particularly clever since the business is owned by Liberta — "a brand [that] specializes in armpit-beautifying products." One can make an argument for the potential inspiration behind the odd ad placement.
So far, the unconventional advertising technique has been utilized by a beauty label that hopes to market "its painless underarm hair removal services."
What's Driving This Trend
- Armpit Advertising
- Opportunity for advertisers to try unconventional ad spaces and capture attention through unique formatting, like using women's bare armpits as ad spaces.
- Unconventional Marketing
- Opportunity for marketers to push the boundaries of traditional advertising and find new mediums that capture attention through creativity and innovation.
- Meta-advertisement
- Opportunity for businesses to leverage their own products or services in advertising campaigns, like Wakino Ad Company's use of bare armpits for ad placement, owned by a brand specializing in armpit-beautifying products.
Who This Affects Most
- Beauty
- Opportunity for beauty brands to use unconventional ad spaces, like women's bare armpits, to market their products or services.
- Advertising
- Opportunity for advertising agencies to experiment with unconventional ad spaces and push the boundaries of traditional marketing.
- Product Development
- Opportunity for businesses to develop products or services that can be leveraged in creative advertising campaigns, like Wakino Ad Company's use of their armpit-beautifying brand for ad placement.
