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Foot Locker's latest 'Discover Your Air' Taps into Playboi Carti

 - Sep 12, 2018
References: footlocker & highsnobiety
The latest 'Discover Your Air' campaign by footwear retailer Foot Locker boasts three iconic Nike silhouettes — the Frequency Air Max Plus, the Frequency Air Max 97, and the Frequency Air Max 95. The sporty sneaker pack adequately presents a stylish dichotomy between black and white, making for a sleek design that is also vibrant and attention-grabbing.

For the new 'Discover Your Air' campaign, Foot Locker taps into American rapper Playboi Carti. The marketing materials include a collection of images with the celebrity and the product, as well as a short video, in which the musician discovers a time capsule in his recording booth. Once opened, the box reveals its contents — "’90s swag and the latest Nike Frequency Air Max Plus."