Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Foot Locker's latest 'Discover Your Air' Taps into Playboi Carti

 - Sep 12, 2018
References: footlocker & highsnobiety
The latest 'Discover Your Air' campaign by footwear retailer Foot Locker boasts three iconic Nike silhouettes — the Frequency Air Max Plus, the Frequency Air Max 97, and the Frequency Air Max 95. The sporty sneaker pack adequately presents a stylish dichotomy between black and white, making for a sleek design that is also vibrant and attention-grabbing.

For the new 'Discover Your Air' campaign, Foot Locker taps into American rapper Playboi Carti. The marketing materials include a collection of images with the celebrity and the product, as well as a short video, in which the musician discovers a time capsule in his recording booth. Once opened, the box reveals its contents — "’90s swag and the latest Nike Frequency Air Max Plus."