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Dynamic Anime-Inspired Footwear

The Highly Anticipated Dragon Ball Z Shoes by adidas are Colorful

— September 12, 2018 — Marketing
adidas Originals' Dragon Ball Z shoes are perhaps one of the most highly anticipated drops of the year, attesting to the immense popularity of the Japanese franchise. The first episode aired in 1989 and 29 years later, fans are still incredibly excited for merchandise that is themed after the series.

The first adidas Originals' drop boasts a duo of Dragon Ball Z shoes that actively pay tribute to the classic battle between Son Goku and Frieza on the Namek Planet. For those unfamiliar with the anime series, the confrontation lasted 20 episodes and it is considered to be "a benchmark of anime culture."

While Son Goku's colors adorn the ZX 500 RM silhouette, Frieza is embodied in the aesthetic of the Yung 1. Aside from the colorful reference, the Dragon Ball Z shoes also boast definite nods to the fictitious characters through detailing like Son Goku’s embroidered Flying Nimbus or TPU components for Frieza's glossy shoulder and head.
Trend Themes
1. Anime-inspired Footwear - Opportunity to create footwear inspired by popular anime series like Dragon Ball Z.
2. Merchandise Themed After Anime - Opportunity to develop merchandise that caters to fans of popular anime franchises.
3. Nostalgic Pop Culture Products - Opportunity to tap into the immense popularity of nostalgic pop culture references in consumer products.
Industry Implications
1. Footwear Industry - Opportunity for footwear companies to collaborate with popular anime franchises and incorporate their themes into shoe designs.
2. Fashion Merchandise Industry - Opportunity to create merchandise based on popular anime franchises, appealing to fashion-conscious fans.
3. Pop Culture Collectibles Industry - Opportunity to cater to the demand for collectibles inspired by popular anime series, capitalizing on nostalgia and fandom.
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